AD: Marissa Xiong CW: Sydney White & Hanna Tinsio
Created for the 2023 Young Ones Show
What’s the one thing all Gen Zers have in common? An unlimited supply of rage. Whether it’s from apocalyptic climate threats or everyday annoyances, that teenage angst has just transformed into full-fledged fury. But we’ve got the cure - violent video games are the perfect way to vent. Diablo’s gory gameplay and its team-based mission make it a perfect way to release healthy anger while relaxing with friends. That’s why we’re calling for Gen Z to rage with the machine.
Rage Cage
Diablo hosts a pop-up rage room, where players are given weapons from the game to unleash their wrath in a real-life replica of a Diablo IV dungeon. Participants are encouraged to dress up as their favorite Diablo character. As each wall is smashed, it reveals a different environment/level that players need to complete to get out and receive a prize: an early play-through of Diablo IV.
OOH/Wild Postings
Therapy Chat
We encourage players to vent while taking their anger out on Diablo’s demons. This Discord Bot feature would either sympathize with the player’s complaints and provide uplifting messages, or play into their rage, pushing them to let it out in-game.
