AD: Kate Jefferys CW: Hanna Tinsio
Being confident shouldn’t be controversial.
Two decades ago the world wasn’t ready for Bratz, and the hyperfeminine, inclusive, and in-your-face style caused some scandal. But it’s 2022 — the age of unapologetic and bold women, and we need dolls that are equally unbothered and unique. Play with icons of style, pushing the limits of girlhood since 2001.
Case Study Video
Snapchat "Tabloids"
Fake tabloid-style snapchat stories will poke fun at Bratz dolls for being so "scandalous" by just being their fabulous selves.
TikTok: Reading Hate Comments
On Bratz's official TikTok page, the dolls will read out hate comments based on negative parent reviews, showing kids how to be confident despite the haters.
All Doll'd Up: A Drag Show Sponsored by Bratz
There’s been some controversy lately about whether children should be allowed at drag shows. People are saying drag shoes are too sexualized and inappropriate for young kids. We’ve heard that one before…
We’re combining the “scandalous” dolls with a sponsored Bratz drag show for tweens. Not only does Bratz share a similar style with drag queens, but they embody the same confidence and bold personality that can inspire kids to be themselves.
Pop-Up Store
To give back to the communities that inspired the iconic dolls, Bratz will create a traveling pop-up store that visits underserved Black and Brown communities. These stores will let tweens embrace their unique style and up their confidence, complete with makeovers, merch, runways, photo-ops, and, of course, Bratz dolls — DUH!