AD: Andrea Sanchez CW: Hanna Tinsio
Travel shouldn’t be dull and stressful. It should awaken your childhood instincts to explore, get lost, and have FUN. To roam carefree, you need a bag that can keep up with your wild spirit. Baboon to the Moon's travel is designed to last you a lifetime, so you can take on adventures beyond your imagination.
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Social Activation: Adventure Swap
We’ll have influencers pack each other a full day of surprise activities, all suggested by followers, within a Baboon to the Moon Bag. As they embark on their day of adventures, they’ll live stream the whole thing, generating more online buzz for our campaign. Audiences can get involved in the Adventure Swap too - everyone who comments an activity and tags a friend gets entered to win two free Go-Bags, one for them and one for a friend.
Video Spots
Three 15s spots depict different thrill-seekers using their bags to aid them on their quests in unexpected ways, emphasizing the durability of the bags and the endless possibilities they bring.
